According to a study by Harvard University, customer satisfaction tends to increase when they know the price of what they are buying. Invariably, providing features where customers can calculate the cost of the goods and services on your website can improve service delivery and boost sales.

With the rise of online shopping, and individuals preferring to order goods from the comfort of their homes and offices, installing a calculator on e-commerce websites has become imperative. An online calculator will help shoppers estimate the total cost of goods they have bought with utmost ease.

Apart from allowing customers to quickly generate the estimate of their shopping, there are many other benefits a business can derive from adding an online calculator to its website. In the next paragraphs, this article will highlight why online calculators are important to the success of any business website.

It Generates Traffic and Improves SEO Ranking

With an online calculator, there is a high chance that your website’s SEO ranking will improve. Here is how it works. The calculator feature means customers get to spend more time on your website. This increased interaction ultimately reduces the site’s bounce rate and pushes it up the SEO ladder.

Another advantage of adding this feature is that visitors tend to get things done quickly, which is a huge plus for your site’s rating. Since your customers are able to access their needs on the website easily, it will pass the quality test.

This quality and credibility create a good user experience that drives customer sales and site traffic. By leveraging the increased site traffic and utilizing the required keywords in your sector, you will increase sales margins and revenue in no time.

You Only Get to Meet Interested Customers

With an online calculator, you get to only meet with clients who are willing to buy. Imagine only getting price requests as a salesman without anyone actually buying. An online calculator eliminates this stress. With this feature on your website, your sales team can focus their time and resources on people who know the price is within their budget and willing to buy.

When a customer selects a set of goods, the price automatically displays on the website. This helps the customers select goods within their budget and enable them to make up their minds quickly.  

It Allows You to Set Your Brand Apart

Exclusivity is one thing that drives up the sales of the products and services of any firm. Adding an online calculator to your site gives your customer a sense of being part of something special.

This feature differentiates you from other platforms and aids your visitors in getting a full grasp of the cost of what they want immediately – a feature not common with most websites. This gives your website a premium look.

The premium look and feel also means many patrons will believe the quality of your offerings is superior, and you can capitalize on this by charging premium fees.

You Can Get Easy Access to Customer Information

Any customer willing to calculate the price of products on your site will have no issue sharing their contact information.

With an interactive online calculator, you can collect useful personal information from potential buyers. This information can be used to properly market your products, grow sales, and increase traffic to your website.

It Helps in Tracking Customers’ Behavior

You can view how people respond to your site, especially the prices of your offerings, through their interaction with your calculator.

From how they fill out forms and answer questions when interacting with the calculator, you can know why they are making a decision on making a purchase and why they are not. This information can help you make better efforts to serve your target market. 

The Most Popular Types of Online Calculators

There are various calculators you can add to your business website, depending on your service. These are the top three options.

1. Mortgage Calculator

This should be on the site of every mortgage bank or firm. It helps customers calculate their loan terms, interests, repayments, and other details of the facilities for better financial decision-making.

2. Currency Calculator

This assists clients in knowing the exchange rate of the products they buy in another currency.

3. Simple Online Calculator

This calculator helps solve simple mathematical problems like addition, subtraction, multiplication, and division. It is the most common on most business websites and is also called an online business calculator.

The Bottom Line

The importance of an online calculator on the growth of your website cannot be overemphasized. It can improve your site’s SEO ranking, help generate traffic, differentiate your brand, and help in accessing key customer information, among other benefits.

However, you must ensure you select the right calculator for your site. The only way to access these benefits is to install an interactive calculator that is easy to use and solves your visitors’ problems.